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Branding
and Identity
Challenge
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A new Internet-based enterprise needed a distinctive identity that
appealed to traditionally conservative audiences, including the
financial community and patent attorneys.
Solution
We explored multiple approaches that incorporated "solid" materials
and structures—like stone and metal—into the identity,
to reinforce the tangible value of this e-commerce start-up.
Challenge
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An innovative character education program for children had achieved
modest local success. Now its developers wanted to grow the program
into a nationally recognized leader in the field.
Solution
An identity program, advertising, exhibit booth design, and editorial
and graphic work on the curriculum contributed to establishing hundreds
of new installations of the program in 28 states within three years.
Challenge
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A new high-performance glass was to be introduced to architects
in a distinctive way.
Solution
We created a striking product identity and logo design, then developed
a direct mail campaign that generated 12 percent direct inquires.
This response rate far exceeded returns from comparable campaigns
executed by the client.
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