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Communications
Planning
Challenge
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An information technology consulting firm decided to specialize
in business intelligence and needed to build market awareness of
its services and capabilities.
Solution
We developed a fast-track, integrated strategic marketing communications
plan, including a new identity and fundamental marketing tools.
We also built a public relations campaign and a multi-part direct
mail campaign, including a contest to drive registrants to an interactive
website.
Challenge
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A computer systems security consulting group, a not-for-profit center
of Carnegie Mellon Research Institute, wanted to expand its customer
base in the highly competitive information security market. They
needed a marketing communications strategy that would project cutting-edge
capability and highlight the advantages of the university braintrust.
Solution
We worked closely with the client team to develop a fast-track marketing
communications plan. We created a stand-out, high-performance identity
connected to the University's family image, along with a suite of
marketing tools.
Challenge
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An office of the U.S. Department of Energy needed to formulate and
present a comprehensive view of government-sponsored research and
development related to oil and natural gas exploration, production,
and processing and related environmental issues.
Solution
A multi-year program plan document was developed, providing a concise
context for each of eight R&D and policy analysis areas, and demonstrating
the common goals and drivers of the diverse efforts of the Office.
The process of its development helped each program manager to see
the interrelationships of his or her program to the whole plan.
Challenge
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A natural gas utility, anticipating its first moves into the deregulated
marketplace, needed to convey its plans inside the company and out.
Solution
Our comprehensive communications plan included recommendations for
corporate communications, industry relations, and marketing communications.
Particular attention was given to employee communications because
of the significant changes required to build the entrepreneurial
mindset and processes critical to success.
Challenge
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The merger of two international chemicals companies required a new
name and logo, and plans for multi-lingual, multi-location deployment.
Solution
The company credits our coordinated communications plan with positioning
the new enterprise for increased recognition and success in global
markets.
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