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Akoya wins PR Daily’s 2014 Nonprofit PR Award for Hospital Organ Donation Campaign

Let Life Bloom WPFL logoAkoya is the proud recipient of the PR Daily’s 2014 Nonprofit PR Award for Best Membership/Recruiting Campaign for its work on the U.S. Department of Health and Human Services’ (HHS) Hospital Organ Donation Campaign, which enlists the help of hospitals nationwide to educate the public about organ donation and encourage people to register as organ, eye, and tissue donors. Akoya helped conceptualize the outreach campaign and recruit hospitals, organ procurement organizations, and national partners such as the American Hospital Association. Akoya also developed the communication materials, including a scorecard on which hospitals can record their organ donation awareness activities and later earn recognition from HHS and other national organizations. The hospital campaign is part of the Workplace Partnership for Life program administered by the Health Resources and Services Administration at HHS. The campaign, now in its fourth year, has added 327,815 organ donors to the national registry.