HRSA Hospital Organ Donation Campaign Surpasses 400,000 Donor Registrations

Results are in for the 2017 Hospital Organ Donation Campaign, sponsored by HHS’s Health Resources and Services Administration (HRSA) and coordinated by Akoya. For the first time, more than 1,000 hospitals participated in the annual campaign, adding nearly 27,000 new donor registrations in a seven-month period. The campaign has added more than 419,000 new registrations since its launch in 2011.

The campaign is part of HRSA’s Workplace Partnership for Life initiative, which Akoya has supported since its inception in 2001. The initiative enlists workplaces across the country to promote organ, eye, and tissue donation. Akoya helped conceptualize the Hospital July2017_FBCampaign structure, branding, and outreach materials and engages campaign partners. From October through April each year, hospitals can record their outreach efforts on a digital scorecard and earn points that translate into recognition from HRSA and other national organizations.

We’re proud to have earned our own recognition for the Hospital Campaign, having won PR Daily’s 2014 Nonprofit PR Award for Best Membership/Recruiting Campaign and two 2012 Communicator Awards of Excellence. We’re even prouder to have played an instrumental role in launching and growing the campaign and to see our hospital partners take charge of promoting the life-saving mission of organ donation.

We look forward to the 2018 phase of the campaign, which launches October 1. For more information, visit the Hospital Campaign web page.

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