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About Akoya / Employment / Director of Sales and Marketing

Director of Sales and Marketing

Requirements:
  • Five or more years of sales and marketing experience for communications-related business (advertising or public relations).
  • Strong knowledge of corporate and business-to-business communications marketplace in the western Pennsylvania and Ohio region, with established network of contacts.

Responsibilities:

  • Sell communications and consulting projects to private-sector clients, with a focus on the western Pennsylvania/Ohio region, and with a focus on manufacturing, high-technology, energy, health care, and transportation sectors, plus selected not-for-profits.
    • Develop and cultivate senior-level prospects generated through networking and cold calls, as well as via leads from Brandegee staff.
    • Research new market opportunities for Rack-Wildner and Reese, Inc. (i.e. Associations, educational CD-ROM)
    • Open and close sales independently, offering on-the-spot client counsel and problem-framing that positions Brandegee to provide the maximum value to the client. · Fully brief the project manager and team, and hand off the management of the project or program.
    • Continue to cultivate the client relationship through participation in lessons learned and client stewardship process.
  • Lead weekly marketing meetings with principals and senior staff to identify new prospects and upselling opportunities, to plan and schedule joint sales calls where appropriate, to identify any sales support required, and to assign specific tasks and responsibilities for that week.
  • Develop annual marketing and positioning plan for Brandegee. The planning process will involve principals and senior professionals in defining the firm's competitive performance, value, and differentiation, and will lay out specific marketing and sales objectives, strategies, actions, and responsibilities for the year.

This position reports to the Chief Executive Officer. Compensation package is expected to include a mix of base salary and incentives.

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  Akoya 2325 East Carson Street, Pittsburgh PA (412) 481-9800

Akoya Pittsburgh, Pennsylvania